• +9

  points de Portée incrémentale vs TV seule

• x3.9

  coût par Reach inférieur sur TikTok vs TV

• x2.9

  de lift de notoriété quand on ajoute une exposition TikTok à la TV

TikTok se classe n°1 pour stimuler la notoriété de la marque

• +9.4%

  Ad Recall

• +30%

  Web Purchase (iROAS 8.1) ninja website

• +6.8%

  sales lift (online + offline) at French High-Tech retailer (iROAS 5.6)

From viral to retail: how SharkNinja scaled online and offline growth via TikTok-First strategy.

• x5

  Channel revenue growth

• +8%

  Return On Ad Spend

• +18%

  Conversions growth YOY

Highlighting TikTok performance contribution for Nutrimuscle by challenging click-based attribution model

• 1.54

  iROAS of TikTok

• 10.4%

  of lift in sales for TikTok + TV

• x2.15

  TikTok + TV Sales Lift vs TikTok Lift only

Assessing the impact of the complementarity of TikTok Ads and TV ads on sales to evaluate the effectiveness of advertising campaigns for CPG in France

• +7.15%

  Sales Lift

• 1.94

  Incremental ROAS

Assessing the impact of TikTok Ads on sales to evaluate the effectiveness of advertising campaigns for CPG in Belgium